Case study · Shopify

Dripessa

Small-batch coffee with serious attitude. A Shopify store that sells 65 coffees, a full merch line and subscriptions, without ever feeling like a boring coffee shop.

65 coffees 58 merch items Subscribe & save Smart filters Brew guides Chat helper
Dripessa homepage: bold headline 'Small batch coffee that's way too cool' next to a coffee bean mascot in sunglasses
Dripessa homepage on a phone
The idea

Coffee doesn't have to look serious.

Most coffee stores look alike: beige, quiet and a little too polite. Dripessa goes the other way. A coffee bean mascot in sunglasses, loud type and copy with a wink ("This cup? All personality.") make the brand easy to remember and fun to share.

The promise is simple and it's everywhere: roasted to order. Nothing sits on a shelf. That one idea shows up in the headline, the badges, the scrolling banner and a three-step "Fresh is the whole point" section.

"I wanted a coffee brand that felt like a friend, not a fancy café. Something fun to look at, easy to shop, and fresh every time. Building Dripessa taught me how to make a Shopify store look great and actually sell, and that's what I do for other small shops now."Founder of Dripessa and Brasalune
Dripessa Brew Guides page with lifestyle photos of coffee bags in a kitchen
Brand system

A full look, not just a theme.

Every page uses the same set of building blocks, so the whole store feels like one brand:

Orange Espresso Cream Butter
  • Mascot designed in-house with AI tools, used on the logo, the bags, the hero and the helper
  • Sunburst badges like "Roasted to order" and "Fresh roasted"
  • Chunky rounded type with hard offset shadows
  • Wavy dividers and a scrolling announcement ticker
Dripessa merch page with hoodies, mugs and a colourful logo poster
Built to sell

Product pages that do the selling.

  • Grind picker: coarse, espresso, standard or whole bean
  • Bag sizes from a 3oz sampler up to bulk packs
  • Subscribe & save: 5% off monthly, 10% off every 2 weeks
  • Free shipping on coffee bags, said up front
  • Big, friendly buttons that work great with a thumb
Dripessa product page for Smores coffee with grind options and subscription choices
Easy browsing

65 coffees, found in seconds.

A big catalogue can feel overwhelming. The "Find your brew" panel lets shoppers narrow it down the way they actually think:

  • By vibe: flavoured, single origin, blends, decaf, pods
  • By brew method: standard, espresso, coarse, whole bean
  • By size and by budget
Dripessa coffee collection with a Find your brew filter panel and product cards
More than a store

Reasons to come back.

Dripessa homepage with the Cleo chat helper bubble in the corner

Cleo, the coffee helper

A custom AI chat helper, set up in-house, that helps shoppers pick a coffee.

Dripessa brew guides page

Brew guides

French press, pour-over, drip and cold brew, explained simply.

Dripessa merch collection

Merch line

Hoodies, mugs, tees, posters and beanies that spread the brand.

Mobile

Made for the phone in your hand.

Most shoppers browse on their phone, so every page is built to feel natural with one thumb.

Dripessa homepage on a phone
Dripessa product page on a phone
Your store next?

Want this kind of personality for your shop?

Start with a free store check-up. You'll get three specific, friendly fixes for your shop.

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Visit dripessa.com ↗